Ja Morant's punishment might cost him up to $50 million.

Contract, incentive, and sponsorship losses will result from Ja Morant's 25-game NBA suspension.

For the 2023-2024 NBA season, Memphis Grizzlies point guard Ja Morant was suspended for 25 games. In addition to the ban, Morant must complete a League program.

According to NBA Commissioner Adam Silver, the player will "be required to formulate and fulfill a program with the league that directly addresses the circumstances that led him to repeat this destructive behavior."

After a viral social media video of Morant holding a gun, the Grizzles suspended him on May 14. Last season, the NBA punished Morant for eight games for flashing a gun in a Denver nightclub.

Last year, Morant signed a five-year rookie maximum agreement that raised his 2023-24 salary to $33.5 million. His pay will now be roughly $25.9 million due to repeating the same mistake.

Morant will lose $7.6 million for his 25-game suspension without pay. Memphis' guard lost $668,659 the first time he revealed his gun in the Instagram video, according to ESPN's Bobby Marks.

Brian Windhorst of ESPN estimated losses of roughly $50 million.

He didn't make All-NBA. He lost $40 million in bonuses. It may be closer to $60 million, including lost sponsorship business."