With $60M 3-Day Opening, ‘The Flash’ Loses Speed: Here’s Why.

[{"selector":"#anim-bab32b33-a6d5-4bc5-8d41-29b29bd1a344","keyframes":{"transform":["rotate(-360deg) translate3d(-113.97516%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b6f4494a-b281-402f-933b-0e1b6533538b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b1c0c05b-89c4-453a-a579-22827830ce92","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b7ff0eba-5d15-47c4-8aad-da341a90c428","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Warner Bros. DC's film "The Flash" fell short of expectations with a 3-day opening weekend gross of approximately $60 million

[{"selector":"#anim-f1853aa4-045d-4fb1-b1de-094d2612937d","keyframes":{"transform":["rotate(-360deg) translate3d(-113.97516%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7eb93591-8755-4806-b9fc-56ae3158d694","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4d3b843-9081-405e-a238-6ba2434a7e49","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-09026cf5-da29-4007-b4d3-c72705f367a4","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Despite hopes that the Juneteenth holiday would boost box office numbers, reaching $70 million over the 4-day weekend, the film's success remains uncertain.

[{"selector":"#anim-54d79757-8fab-4868-a6f9-afbad4393394","keyframes":{"transform":["rotate(-360deg) translate3d(-113.97516%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1af4a71-a999-4f5a-ba9f-d9c8b618c955","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-869ad6e0-1bb1-48bb-a9c3-64d95815c903","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-bb308e0c-c3a6-4d37-aca1-68a17e510dbf","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Audience reception for "The Flash" was mixed, receiving a B CinemaScore and 77% on Comscore/Screen Engine PostTrak exits, with only 59% recommending it.

[{"selector":"#anim-d03fe4c1-bd72-400b-b2ef-9f7a4bfd1159","keyframes":{"transform":["rotate(-360deg) translate3d(-113.97516%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7c56eed-2ce9-4a2a-9e4f-74516f8e44bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-687698c3-5d9a-4c6c-8292-b0ce9d6cb1ca","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-bd7f2b71-b00d-464c-87f1-c539f2cc0760","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] The film's incorporation of multi-universe elements and the return of Michael Keaton's Batman did not generate the expected level of excitement

[{"selector":"#anim-e28bcf86-1304-4c6b-b734-63f9bcc38cc0","keyframes":{"transform":["rotate(-360deg) translate3d(-113.97516%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-217e5546-77cb-497d-8a45-d22511acf5b7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-541b5d2a-8d97-477d-9b3e-65c13189aaa5","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9eb8db48-3a47-4ed9-a367-17540cf4865e","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Despite Warner Bros.' substantial marketing efforts, including a $31.3 million investment in TV spots, the film struggled to create significant buzz.

[{"selector":"#anim-8ddfae51-6740-48a1-b323-305e7651e73b","keyframes":{"transform":["rotate(-360deg) translate3d(-113.97516%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c934c611-e865-4872-9d49-412aec302ae3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-34fff9c0-781e-41f1-b5df-4833feb0b832","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b5b9266a-5ca3-475f-9b02-7f21b77f8534","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Disney/Pixar's "Elemental" also underperformed, earning around $30 million in its 3-day gross and receiving lukewarm reviews.

[{"selector":"#anim-28a92f1b-12b2-4f75-922a-59b110808dfe","keyframes":{"transform":["rotate(-360deg) translate3d(-113.97516%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f783886c-546c-4881-9a23-ce81d8d5cb44","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79aad2da-ed18-4679-be71-f812af874227","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-ef523fd0-6383-4e83-800f-a3f3062db92b","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] While "Elemental" garnered an A CinemaScore, its overall impact on the box office was not as strong as anticipated.

[{"selector":"#anim-f4a256f9-c73f-4565-8728-a256b3e55125","keyframes":{"transform":["rotate(-360deg) translate3d(-113.97516%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-49fc6b1e-eaa9-4392-b537-dcccf0be23c3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d83aef09-0aff-49ea-b458-a739c4ce5f2e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-fff280fb-1cf7-4e4d-9d8b-3670b9b7d68c","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Other films, such as "Spider-Man: Across the Spider-Verse," "The Blackening," and Focus Features' "Asteroid City," achieved moderate success.

[{"selector":"#anim-f5aff75d-c5e5-469b-916a-6a4592e2af26","keyframes":{"transform":["rotate(-360deg) translate3d(-113.97516%, 0px, 0) rotate(360deg)","rotate(-360deg) translate3d(0px, 0px, 0) rotate(360deg)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0146cb21-3d42-4c12-a283-0da43c3c3c07","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-80f1f887-ddd9-419a-86eb-682b6e819635","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-07fe6eff-f648-4b9c-bba5-491c66d5c400","keyframes":{"opacity":[0,1]},"delay":0,"duration":4000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Despite the lower performance of "The Flash" and "Elemental," the overall weekend box office is expected to reach nearly $200 million, indicating a decent turnout for moviegoers.