With $60M 3-Day Opening, ‘The Flash’ Loses Speed: Here’s Why.

Warner Bros. DC's film "The Flash" fell short of expectations with a 3-day opening weekend gross of approximately $60 million 

Despite hopes that the Juneteenth holiday would boost box office numbers, reaching $70 million over the 4-day weekend, the film's success remains uncertain. 

Audience reception for "The Flash" was mixed, receiving a B CinemaScore and 77% on Comscore/Screen Engine PostTrak exits, with only 59% recommending it. 

The film's incorporation of multi-universe elements and the return of Michael Keaton's Batman did not generate the expected level of excitement 

Despite Warner Bros.' substantial marketing efforts, including a $31.3 million investment in TV spots, the film struggled to create significant buzz. 

Disney/Pixar's "Elemental" also underperformed, earning around $30 million in its 3-day gross and receiving lukewarm reviews. 

While "Elemental" garnered an A CinemaScore, its overall impact on the box office was not as strong as anticipated. 

Other films, such as "Spider-Man: Across the Spider-Verse," "The Blackening," and Focus Features' "Asteroid City," achieved moderate success. 

Despite the lower performance of "The Flash" and "Elemental," the overall weekend box office is expected to reach nearly $200 million, indicating a decent turnout for moviegoers.